Join us for an engaging episode as we dive into the world of mountain biking with Vernon Felton, a seasoned expert with over three decades of experience. From his early days as an associate editor at Mountain Biker Magazine to his influential roles a
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LISTEN NOWVernon Felton of Canyon Bikes - EP22
ABOUT THIS EPISODE
Join us for an engaging episode as we dive into the world of mountain biking with Vernon Felton, a seasoned expert with over three decades of experience. From his early days as an associate editor at Mountain Biker Magazine to his influential roles at Bike Magazine, Pinkbike, and now Canyon Bikes, Vernon shares his journey through the evolving landscape of cycling. Discover his insights on the industry's technological advancements, the impact of COVID, and the future of biking. Whether you're a cycling enthusiast or new to the sport, this episode offers a unique perspective on the passion and innovation driving the mountain biking community.
CHAPTERS
21 SEGMENTS
01Introduction to Vernon Felton's Journey
02Transitioning from Journalism to Marketing
03The Evolution of Mountain Biking Technology
04The Importance of Authentic Storytelling in Marketing
05The Future of Mountain Biking and Consumer Expectations
